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Salford and North West are breeding ground for new media talent






Posted by Tony Flynn on 27th August 2010 at 12:59 PM
Salford and North West are breeding ground for new media talent
A new collaboration between Salford Business School and North West media companies has been praised for taking on the London giants who dominate the media industr

Richard Gregory, Chief Operations Officer of Cheshire-based Latitude Group, believes that the University’s new Search and Social Media Marketing course is one of the factors making the North West the breeding ground for the digital stars of the future.

The course is aimed at businesses and individuals that want to boost their chances of getting their websites on the first page of Google's rankings. It will develop the skills needed to use websites as a business tool, focusing on delivering return on investment.

The unique 10-week course which will be launched next month features contributions from leading figures from the region’s media industry, including PushOn, MEC and, of course, Latitude Group.

It is also the first course of its type in the UK to earn accreditation from the global leader in the field, US-based SEMPO Institute.

Richard Gregory said: “The fact is that the vast majority of marketing spend in this sector still takes place in London and within the M25. However, Salford, Manchester and the North West are rapidly becoming known for their expertise in the sector.

“There are a lot of very good agencies here and the market is growing fast, so the collaboration with the University of Salford will help us to build on the talent that’s available.”

Richard was part of the team that developed the programme. “Together we have produced a ground-breaking course that features real case studies and the fundamental building blocks to all search engine strategies.”

Programme leader, Dr Aleksej Heinze, added: "This exciting new course offers great content and networking opportunities to people who are serious about entering or developing their skills in the industry.”

A course open evening will be held on Wednesday, 1 September between 5pm and 7pm in Room 516 of the Maxwell Building, Salford campus.

For further information or to reserve a place, contact Victoria Hartley on 0161 295 3547 or email v.hartley@salford.ac.uk

Photo: Richard Gregory.

Source: Salford University.


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