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 Posted by Editor on 26th November 2011 at 05:23 PM How You Can Help Fight a $1.1 Trillion Disease - Part 2 of 2
To help raise awareness of the emotional and financial toll Alzheimer’s has on caregivers, PhRMA will be contributing a dollar – up to $5,000 – for every Facebook “like” of their video featuring Dr. Jan Lundberg, executive vice president, Science and Technology, and president, Lilly Research Laboratories, who discusses his personal mission to find an innovative Alzheimer’s treatment – even before losing his mother to the disease.
“This is a call to action to help raise funds and awareness of the impact Alzheimer’s disease has on millions of patients and their caregivers,” said John J. Castellani, president and CEO of PhRMA. “Biopharmaceutical research companies recognize the great need for an innovative treatment to help delay or prevent the onset of Alzheimer’s. To help meet this need, they are researching and developing nearly 100 medicines for Alzheimer’s and other dementias.” “Chronic diseases such as Alzheimer’s are a top cost driver in the U.S. health care system,” said Castellani. “The reality is that future costs associated with this disease will be unsustainable unless new therapies are discovered. The biopharmaceutical industry is working hard to develop these medicines, but for this critical work to continue, policymakers must support policies that foster medical advancements for patients and value innovative engines of growth such as the biopharmaceutical sector.”
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