Motoring
  View Archive









Posted by Editor on 8th January 2012 at 12:24 PM
BMW Group at the 2012 NAIAS Detroit
Individual style, innovative technology and the high standards of quality set by the world's first maker of premium small cars form the basis for the worldwide popularity of the MINI model range.

And now the North American International Auto Show (NAIAS) 2012 in Detroit is set to host the beginning of another new chapter in the brand's global success story. The NAIAS 2012 is the venue for the world premiere of the MINI Roadster. The first open-top two-seater in the MINI model range provides a spontaneous, unadulterated recipe for urban driving fun. A contemporary take on the compact, open-top sports car concept, the MINI Roadster boasts advanced drive and chassis technology, and a classical, manually operated soft-top roof which can be opened and closed quickly and easily.

The design and technology of the MINI Roadster are geared squarely to laying on open-top driving fun for two. With its inspiring agility and cutting-edge efficiency, expressive design and remarkable practicality, the youngest MINI representative gives the brand's traditional qualities a fresh new twist. All of which will see the MINI Roadster unveiled at the NAIAS on 14 – 22 January 2012 welcomed not only as an attractive addition to the current model range, but also as the world's first premium model of its kind in the small car segment.

The market launch of the MINI Roadster adds a sixth model to the MINI family, and the increased variety in its ranks presents MINI with additional ways of winning over new target groups for the brand and its products. Ten years after the introduction of the MINI to the US market, the British brand has established itself as a byword for infectious driving fun within compact dimensions and earned itself a growing community of fans. The US has been the most important single market worldwide for MINI cars for several years now; the brand has not only added consistently to its model range over recent years, it has also steadily increased the number of MINI dealers in the USA. The result has been a succession of new sales records.


Shotlist:
Driving shots, tripod, various shots
Onboard rear spoiler. Soft top is opened.
Driving shots, tripod, various shots
Car to car

Due to problems with spam only SalfordOnline members can now leave comments. Becoming a member of SalfordOnline only takes a minute, just hit the red Join Us button at the top right hand side of the page to create your Personal account.



Got a news story? Need help with publicity for an event in Salford? Send it to newsdesk@salfordonline.com or call the SalfordOnline newsdesk on 0161 789 5377.